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The amplified visual identity reflects the company’s vision to reimagine the future of onboard shopping. With a renewed sense of clarity and focus, Starboard is poised for success in the years ahead and well-positioned to expand its signature vacation retail offerings. Starboard Cruise Services, LVMH Moët Hennessy and Celebrity Cruises are launching an immersive luxury shopping experience onboard the cruise ship Celebrity Beyond. The curated vacation will embark from Southampton, UK on April 27, 2022 and include retail offerings that showcase notable fashion brands, wellness collaborations and sustainable offerings on its voyage to Western Europe.
Can you give another example of experiential retail aboard a ship?
It’s everything from outerwear to different mementos that they can bring home from their experience in Alaska. From socially responsible accessories by Pura Vida to vintage luxury from the world’s most coveted brands curated by What Comes Around Goes Around, as well as an expansive line of Carnival-branded products, Starboard’s distinguished merchandising savoir-faire is unparalleled in the industry. Fashion plays a smaller, but growing role, mostly due to storage constraints, and there have been fashion shows on board, with the designer present to talk about the line. What does work are capsule collections on the accessories front, such as fine jewelry, small leather goods and Swiss timepieces.
General Business
"We are thrilled to be working with Carol Cabezas and her team at Azamara on our common vision for the journey ahead during a very exciting restart of the industry," says Lisa Bauer, Starboard's President and CEO. Our cruise line partners represent every type of cruise vacation experiences – from the Caribbean to the farthest reaches on the planet. From families looking for adventure and fun to ultra-luxury – and everything in between.
Business Technology
There are also games — because cruise ships are about entertainment, playing and having fun — such as Truth or Dare, as well as an iPad app that lets passengers find their favorite fragrance. For Dior, a favorite event on the celebrity ships is the Master Class, where a master beauty expert does makeovers for guests, as well as talks about day looks and night looks. That’s where the ceo said her team has the advantage over on-land shops, noting that it’s far easier to curate the experience and develop a relationship with the passengers over a voyage that could last from two weeks to a month.
This Rare Luxury Sale Is Full of Industry Insider-Loved…
This enables them to find out whether they lean towards smoky, spicy, fruity, or sweet whiskies, making it easier—and quicker—to select and buy a product. When the Carnival Celebration debuts later this year, guests can expect to shop first-at-sea brand collectibles, destination-inspired merchandise, and the biggest logo selection offered across Carnival’s fleet. The newly anointed partnership between Azamara and Starboard commenced on August 28, 2021, when Azamara Quest welcomed the first guests for a seven-night Mediterranean voyage from Greece. It’s no secret — the cruise industry was hit incredibly hard and basically shut down. We really struggled to get up to staffing levels as quickly as we’d liked. But the good news is, we are now fully staffed as of July of last year.
Starboard Cruise Services and Onboard Media celebrate Alaskan makers - TRBusiness
Starboard Cruise Services and Onboard Media celebrate Alaskan makers.
Posted: Tue, 12 Sep 2023 07:00:00 GMT [source]
Unique Theme Nights You Shouldn’t Miss When on a Cruise Ship
Starboard Cruise Services, a division of LVMH, is shifting toward mega ships where overall retail spaces average 8,000 to 10,000 square feet. Among the firsts are fragrances from Spanish luxury brand Loewe; the Sunset Collection of travel and home accessories by Nate Berkus; and Starboard’s ‘Beauty for All’ concept that has been expanded to include new haircare brands along with body care assortments from Mario Badescu and L’Occitane. In resort fashion, another first at sea is Coradorables, a woman-founded Hawaiian brand made in Honolulu that reflects local culture. “As retailers, we saw more opportunity to really kick it up a notch on Carnival Celebration, so we’re excited to see how our guests love our new offerings as much as our classics,” said Jeremy Schiller, vice president of retail operations, Carnival Cruise Line.
Few have more experience — or have made more changes — than Starboard Cruise Services, which is an LVMH Moët Hennessy Louis Vuitton company, and bills itself as the leading global retailer at sea. The continuation of partnership also recognizes Starboard’s significant contributions to Carnival’s expanding shopping options, showcasing recognized LVMH brands, exclusive first-at-sea collections, innovative retail concepts and rich market insights. Earlier this year, Starboard partnered with Virgin Voyages—which closed on a large $550 million capital raise in September—after rival onboard retailer Harding+ exited its contract. However, in terms of new contracts, Harding+, based in the U.K., has been winning in recent years and claims to partner with more cruise operators than Starboard, working with 22 cruise lines versus its rival’s 15. However, Harding+ stores are currently on about 90 ships compared to Starboard’s more than 100. Starboard’s contributions to Carnival’s shopping options include showcasing recognized LVMH brands, exclusive first-at-sea collection offerings, innovative retail concepts, and rich market insights, as Starboard highlights.
How did the pandemic impact retail sales at sea?
The two industry leaders will redesign a destination-tailored retail program, offering experiential, cultural and artisanal touchpoints curated specifically for each travel journey of Azamara's fleet of ships. We also pride ourselves on being the first in the industry to build cruise-line-dedicated account teams. These teams truly get each of our cruise line partners’ brand DNA which drives the development and implementation of cruise line curated products and experiences our diverse cruise guests are looking for – and that our stellar teams on board bring to life through memorable retail experiences.
Starboard Cruise Services Appoints Fine Jewelry and Watch Industry Veteran
But if it’s people from other parts of the world sailing in Australia, they are going to want T-shirts that reflect the Sydney Harbor Bridge or they may want to take home a plush kangaroo. Aboard Carnival Celebration, guests can expect to shop first-at-sea brand launches, destination-inspired merchandise and the largest logo assortment offered on a Carnival ship to date. You May AskWe curate a vibrant world by transforming goods and experiences into unforgettable moments that matter and memories you can touch. Through discovery and exploration, we welcome you into a world of handcrafted collections and custom-designed products infused with color, vibrancy and life.
Furthering destination-inspired shopping, Starboard is bringing onboard limited time experiences, such as hand painted silks from Barcelona, and socially conscious items including Chilean-made infused glass art sourced from recycled windows and bottles. As part of LVMH Moët Hennessy Louis Vuitton, Starboard is known as the preferred partner for luxury retail at sea and is recognized as one of the 75 Maisons worldwide. Expanding Starboard’s core expertise, the Luxury Division was launched in 2019 to be the center of excellence for upscale retail experiences and support ultra-luxury cruise line partners. Starboard is consistently recognized for quality and innovation by the travel industry, championing numerous awards, including DFNI-Frontier Americas Travel Retailer of the Year, Asia/Pacific Cruise Retailer of the Year, Global Cruise Retailer of the Year and Exceptional Achievement by a Cruise Retailer. Starboard is devoted to constantly pushing the boundaries of curating vacation retail experiences at sea.
“And passengers, particularly on the luxury cruises, want something unique. Hospitality is about people feeling that they are individually served,” Neumann explained. Neumann said the shops and experiences are refreshed every 18 months because that’s when they start to see repeat guests on the ships. While LVMH doesn’t separate out the bottom line of each of its businesses, Starboard’s profits are based on earnings after deducting the wholesale costs for the merchandise in its stores and other overhead expenses, such as rent to the cruise lines for the retail spaces and staffing costs.
With a career spanning over two decades, Benito started his professional journey with Macy’s executive management program where he held various merchandising roles. Benito also led the retail strategy, product development, e-commerce and licensing for Hard Rock International, a global entertainment organization. As a forward-thinking retail leader charged with leading Starboard’s Merchandising strategy, Benito will work closely with Starboard’s portfolio of product brand partners.
She believes the mega ships are the next big trend in the cruise industry, as well as onboard retail. Starboard’s Luxury Division works with some of the most admired and desired vacation brands in luxury travel to introduce retail concepts, products experiences exclusively designed for luxury guests. Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea, announces a company-wide transformative brand amplification. With a new visual identity and redesigned logo emphasizing its globally recognized name, Starboard, the change amplifies Starboard’s values and purpose to – Curate a Vibrant World – while providing an elevated perspective on the company’s well-known best-in-class vacation retail.
One of the funniest things we do is on the Royal Caribbean ships, called the Rising Tide Watch and Scotch event, where guests learn about luxury Swiss timepieces paired with premium scotch as they ascend deck levels. Five ships in the Oasis-class series have something called the Rising Tide Bar that goes from Deck Five to the top. On Deck Five we have entry-level watches paired with reasonably priced scotch.
According to Neumann, Starboard is launching five mega ships within the next year. The onboard retail square footage ranges from between 8,000 and 10,000 square feet, with the boutiques averaging about 400 square feet. Some brands the retail operator works with include Bulgari, Cartier, Tiffany & Co., Dior, Victoria’s Secret, Citizen Watches and Le Vian.
